Where The Global Majority Shines

Friday is a marketing agency that builds meaningful relationships between brands and diverse audiences.

We know what it’s like to feel tokenised or overlooked. That’s why we’re committed to building long-lasting connections that stand the test of time.

We reject gimmicks and quick fixes. Through our holistic, truthful approach to marketing, we create work that resonates deeply in an ever-diversifying world.

Our Services

Research

 We conduct extensive research to holistically understand the values, preferences and behaviours of diverse communities – providing our clients with a comprehensive understanding of their target market. 

Strategy

 We carefully connect the dots of our findings, creating bespoke strategies, targeted outreach, localised marketing and strategic partnerships. By decoding cultural and local nuances, we help clients unlock the potential of these growing markets.

Creative

 Our ability to understand, embrace and navigate cultural sensitivities ensures that our work feels relevant, embedded and in tune with local contexts. This autheticity is key to fostering genuine connections with your audience.

Our Work

UNICEF

AIR AMBULANCE

Oxfam

United World Schools

WAHED

UNHCR

Rotary International

UNRWA

UNICEF

AIR AMBULANCE

Oxfam

Save The Children

United World Schools

WAHED

UNHCR

Rotary International

UNRWA

Well that’s enough about us,

let’s talk about you!